
Hi, I’m Lauren—thanks for stopping by! 😊
I’m a beauty journalist and content strategist with over a decade of experience creating engaging, service-driven content for national women’s magazines. Most recently, I was the Beauty Director at First for Women and Woman’s World, where I led beauty coverage across print and digital, coordinated photo shoots, interviewed top industry pros and reported on skincare, hair, makeup and product trends—all with a focus on practical, affordable solutions that resonate with real women.
I earned a Bachelor of Journalism from the University of Missouri with a concentration in Magazine Editing. My passion for beauty began in college, thanks to the early YouTube beauty community (IYKYK)—and ever since, I’ve loved helping readers discover the products, ingredients, and innovations that actually work.
After nearly a decade in New York, I’m now based in my hometown, St. Louis, where I continue to cover all things beauty and lifestyle. I’m currently available for freelance editorial, branded content and strategy work.